AI for Customer Insights
Transform scattered customer feedback into actionable insights using AI—understanding what customers really want, not just what they say.
Your customers hold the answers to your biggest growth opportunities—you just need to know how to listen. In 3 hours, you'll analyze feedback across all channels, uncover unspoken needs using the jobs-to-be-done framework, and turn insights into product and marketing decisions.
Upcoming Dates
Choose a date that works for you and secure your spot
Track
TGE
Level
100
Beginner
Duration
3 hours
Early Bird
$99
Save $50
Regular
$149
Standard rate
Day-of
$198
Walk-in rate
Planning multiple workshops?
Buy 5+ credits and save 10%. Buy 50+ and save 25%!
You will arrive guessing what customers want based on scattered feedback and intuition, and leave with AI analysis prompts, behavior-based segmentation, and a customer journey map that turns understanding into better products and marketing decisions.
About This Workshop
Transform scattered customer feedback into deep customer understanding using AI. Analyze sentiment, extract themes, discover unspoken needs, map customer journeys, segment by behavior, and turn understanding into better products and marketing.
Before
Overwhelmed by options, unsure where to start, worried about falling behind
After
Clear action plan, confidence in your direction, ready to implement
Workshop Agenda
The Customer Understanding Gap
Problem awareness, ROI of insights
Mapping Your Feedback Ecosystem
Comprehensive feedback source map
AI-Powered Sentiment & Theme Analysis
Multi-source analysis, competitor insights
Discovering Unspoken Customer Needs
Jobs-to-be-done, implicit needs
**BREAK**
Behavior-Based Segmentation
Predictive segments, prioritization
Customer Journey Mapping with AI
Touchpoint analysis, friction points
Turning Insights into Decisions
Action planning, measurement
Wrap-Up & Ongoing Rhythm
30-day plan, review cadence
Before You Take This Workshop
We suggest completing these workshops first for the best experience
What You'll Learn
Identify: and prioritize sources of customer feedback
Compile: feedback for comprehensive AI analysis
Analyze: sentiment and extract themes using AI
Discover: unspoken customer needs and jobs-to-be-done
Segment: customers by behavior and motivation
Map: customer journeys with AI assistance
Apply: insights to product, marketing, and experience decisions
What You'll Walk Away With
Feedback source map with prioritization
Analysis prompt templates (sentiment, themes, needs)
Segmentation framework with predictive indicators
Sample analysis completed (own data or provided)
Insight-to-action template
Quick reference card
**NEW:** Customer journey map for primary segment
**NEW:** Competitor customer analysis (opportunities)
Is This Workshop Right For You?
This IS For You If...
- **Business Stage:** Established with existing customers
- **Feedback Volume:** Has 50+ pieces of feedback available
- **Current Practice:** Reads feedback occasionally, no systematic analysis
- **Technical Level:** Basic AI comfort (completed TGE-101)
- **Pain Points:** Don't know what customers really want, scattered feedback
- Marketing managers wanting customer language for campaigns
- Product managers needing feature prioritization input
- Customer success teams wanting to reduce churn
- Pre-revenue startups with no customers yet
- Those seeking formal market research methodology
- Those needing statistical analysis training
This is NOT For You If...
- Pre-revenue startups with no customers yet
- Those seeking formal market research methodology
- Those needing statistical analysis training
Ready to Get Started?
Join us for hands-on AI training designed for real business results.